Rihanna Launched a New Makeup Line, Fenty Beauty, and It’s STUNNING
Yesterday, chart topping pop sensation Rihanna (Robyn Rihanna Fenty) launched her very own makeup line, called Fenty Beauty. Fenty Beauty was designed with inclusion in mind, and pays special attention to each and every complexion and skin tone. Rihanna states, “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included, that’s the real reason I made this line”.
Photo courtesy of Fenty Beauty
Rihanna’s makeup line includes a primer, a liquid foundation (matte finish), cream-to-powder contour/conceal/highlight sticks, powder highlighters, cream shimmer sticks, lip luminizing gloss, and blotting powder and paper. Tools wise, the line also includes a foundation brush, a contour/concealer brush, a powder brush, two highlighting brushes (one portable) and a sponge.
The formula and finish of Rihanna’s beauty products are lightweight and meant to leave your skin looking like real skin (just a little more flawless).
As far as the packaging goes, Fenty Beauty stuck to a white and nude color scheme with a sleek, angular look. Arguably the coolest part of her packaging is the magnets that reside inside the match stix, allowing them to be carried and stored in a modular fashion. A large focus of the line also seems to be on portability – which is amazing for busy women who need to grab and go.
Fenty Beauty products are priced similarly to other highend/professional makeup brands ($25-$50), and can be purchased at sephora.com or directly on the Fenty Beauty website. All products are cruelty free.
Whether you’re a mom, model, makeup artist, or anything in between – this one’s for you! Major props to Rihanna on this stunning and well thought out line! Will you be trying out any Fenty Beauty products?